Booklet Printing: A Simple Way to Present Your Ideas
Want your story to be heard and noticed? Booklet printing lets you present your ideas, products, or services to clients and prospects in a unique, professional way.
Custom booklets provide an easy and effective way to communicate key messages to your target market. Use booklets to:
- Highlight the products you offer with enough space to explain them all in detail.
- Market your services and include customer testimonials.
- Create an informational packet for your customers or employees.
- Bring your business to life by including employee bios and a brief company history.
Anything you need to convey to your clients or employees can be presented in a cost-effective booklet.
Booklet Basics to Binge On
How to get the most out of your booklet printing? Use these basics to create an effective booklet that features targeted information for your clients:
Material
Cover Pages – Choose a thick stock for longer use such as a list of product information or detailed instruction manual. Thin paper stock is the economical choice for short-term use such as event programs and seasonal promotions.
Inside pages are printed on 80lb. paper. This matte coated stock features a non-glossy surface for better readability.
Number of Pages
The number of pages should always be in increments of 4 – including the front and back cover. Page 1 is the outside front cover, page 2 is the inside front cover, and so on. The last two pages should always be the inside back cover and outside back cover.
Binding
Saddle stitch is a popular binding finish that is inexpensive, easy to make, and looks professional. Your booklet pages are laid together and stapled through the fold line, making it perfect for printing booklets with lower page counts.
